Haleybrooke International (HI) in partnership with McG Consultants has reached an agreement with Welsh Whisky distillers Penderyn to help build their travel retail business for Penderyn Single Malt Whiskies in the Americas and other selected markets.

Penderyn single malt welsh whisky is made at the Penderyn Distillery which is located in the southern foothills of the Brecon Beacons National Park in Wales in the UK. 

Stephen Davies, Chief Executive of Penderyn Distillery said: “With the increase of international travel, Penderyn together with McG Consultants, are delighted that Haleybrooke, an agency that has decades of experience in travel retail and a solid history of strong relationships with duty free customers has agreed to represent the Penderyn Single Malt brand in these markets.”

INDEPENDENT DISTILLERY

An independent distillery implying around 50 craftsmen, the company also has about 60 shareholders. Patrick Nilson, President, Haleybrooke International added: “We believe there is a great opportunity for Penderyn Whisky from Wales especially for travel retailers that feature whiskies of the world.  Early discussions with customers have been very positive.”

Roger Thompson, Vice President of Haleybrooke International indicated the initial priority will be the Penderyn Madeira Finish 70cl which will retail in travel retail at $ 65.00. Penderyn Faraday, which will be a travel retail exclusive will retail at $75.00.